Imagine your bar transforming into a bustling stock market for a night—or even two. That’s exactly what happens with the innovative Drink Exchange software. This unique concept brings a dynamic and interactive twist to your drinking experience, blending the excitement of financial trading with the pleasure of a night out.
How does The Drink Exchange work?
The Drink Exchange operates like a financial market, but instead of stocks, you’re trading drinks or food. Prices for drinks fluctuate based on their demand. If a popular drink like a Mojito gains traction, its price rises. Vice versa, if a less popular option, such as a niche craft beer, is bought less frequently, its price drops.
One of the most exhilarating features of the Drink Exchange is the “market crash.” During these periods, drink prices plummet to their lowest. The system flashes alerts on screens around the bar, urging customers to take advantage of these price dips. When enough people start buying, prices begin to rise again, adding a layer of strategy to your drinking choices.
History of The Drink Exchange
Founded by Miles Jarvis and Chris Dunkley in a Nottingham pub on a fortuitous, and possibly drunken night, the Drink Exchange has evolved significantly since its inception. Initially, the setup involved cumbersome equipment and large TVs, manually installed in just one bar. Today, the system integrates with over 90 different POS systems. This integration ensures that drink prices update in real time and are displayed prominently on TV screens throughout the bar.
Licensing and Features
The Drink Exchange offers flexible licensing options—weekly, monthly, and annually. Each license includes comprehensive training, ongoing support, and unlimited use of the system. One of the standout features of the license is geographical exclusivity, meaning that other bars in your area cannot replicate the Drink Exchange concept. This exclusivity can significantly enhance your bar’s appeal and competitive edge.
Bars can use the system to create exciting promotions and events. For example, you can feature certain drinks at discounted rates or schedule market crashes to coincide with peak times. The flexibility extends beyond drinks; the system can also be used to promote food items.
What bar turns into a stock market in London?
A bar called The 411 in London is one of the bars that use this stock software. They have ”Wall Street Wednesdays” where their menu becomes a stock market for a night where you can receive a gold ticket that includes free drinks all night.
Getting Started
To get started, the Drink Exchange team handles the remote installation of the program. With their training, your staff can be up and running within just a few hours. The system is designed to create a vibrant and immersive atmosphere, making patrons feel as though they’re part of a high-stakes trading floor straight out of “The Wolf of Wall Street.” It is said that the this sowtfare increases sales by up to 40% and it’s usually a weekly event.
So if you’re looking to elevate your bar’s experience and offer something truly unique, the Drink Exchange might just be the perfect fit. Prepare for a night of dynamic pricing, strategic buying, and a whole lot of fun!
